LIPTON HARD TEA - "DON'T RETIRE THE PARTY"

Lipton Hard Tea x Founders Agency – National Tea Day Campaign
"Don’t Retire the Party"

In celebration of National Tea Day, Lipton Hard Tea teamed up with Founders Agency and Siesta Creative to launch the "Don’t Retire the Party" campaign—a playful tribute to the original party-starters: Boomers. Highlighting the generational roots of good times, the campaign flips the script by showing where Millennials really inherited their party spirit.

Featured in People Magazine , USA Today, Ad Age, The New York Egotist, Ads of the World by Clio and More.

Role: Producer
In collaboration with Siesta Creative